How we implemented a real online ordering system for a bakery and increased the average order value by 35%? Here are the numbers.
Introduction: The smell of fresh bread and… an outdated website
A bakery chain called “Golden Ear” approached us. Their website was just a digital business card: an address, business hours, and photos of pastries. There was no way to order a poppy seed bun or a pie for takeout — only by phone.
The main issue: customers wanted to buy but couldn’t — the website was not driving sales.
What changed? The case study in numbers
We launched a “smart” website with an online ordering system. Here is what happened in the first month:
- 📈 Average order value increased by 35% — customers started adding desserts and drinks to their cart after seeing the full product range at once.
- 🚀 Number of daily orders tripled — from 15 to 45.
- 💰 Revenue grew by 62% compared to the previous month.
- ⏰ Average order placement time was reduced from 4 minutes (by phone) to 45 seconds online.
How did we achieve this? 3 key changes
First — we added a visual catalog with filters: pastries, bread, desserts, drinks. Product images are large, appetizing, and display prices.
Second — we implemented a simple “cart builder.” The customer selects an item, adds it to the order, and the system immediately suggests add-ons: a cappuccino with a croissant or an éclair with tea. These “smart” prompts are what boosted the average order value.
Third — seamless payment and convenient pickup. The customer can pay online by card or in cash upon pickup. The order preparation time is displayed on the website.
Outcomes: why every bakery should do this
We tested the hypothesis at one location and then scaled it across the entire chain. The result was not just sales growth, but also customer loyalty: they started returning more frequently.
Key insight: people don’t just buy bread — they buy a “ready-made dinner” or a “breakfast on the go.” The website needs to convey this.
If your bakery still lacks online ordering — you are losing money right now. Proven in practice with “Golden Ear.”
📬 Get in touch
Want to implement this in your business? Contact us!
- 📧 Email: info@1it.pro
- 🌐 Website: 1it.pro
- 📝 Blog: blog.1it.pro